The young plant is the beginning of the crop
For a cut flower grower, the first commercial decisions happen well before harvest. Variety selection, plant health, rooting quality and timing influence how easily the crop can be established and scheduled.
Rooted material for growers
Rooted young plants allow growers to begin after the propagation phase and focus on establishment, crop management and flower quality. Uniformity at planting supports clearer planning across larger production blocks.
Unrooted cuttings for specialized propagation
Professional nurseries and larger operations with their own rooting facilities may evaluate unrooted material. This type of cooperation requires technical capacity and a shared production plan.
A breeder in the Riviera dei Fiori
Di Giorgio works in Taggia, near Sanremo, within a district shaped by decades of cut flower cultivation. That floricultural culture provides the environment in which our Dianthus selection and young plant work have developed.