The Riviera dei Fiori is more than a geographic name. For generations, the area around Sanremo, Taggia and the Ligurian coast has been associated with ornamental horticulture, cut flowers and specialized greenhouse production. Mild winters, protected valleys and a strong grower culture helped this territory become one of Italy’s symbolic flower districts.
For a company such as Azienda Agricola Di Giorgio, this landscape is not only a place of origin. It is part of the technical identity behind its work: breeding, selecting and propagating Dianthus / Carnation young plants for professional cut flower growers.
Why this territory became a flower district
The western Ligurian coast benefits from a mild climate and natural protection from the Ligurian Alps. Historically, this made winter and early-season production particularly valuable. Growers in this area developed practical knowledge around greenhouse cultivation, flower selection, crop timing and commercial quality.
Taggia and Sanremo became closely linked to flowers such as carnations, roses, ranunculus, anemones, mimosa and ornamental greenery. Over time, the Riviera dei Fiori became known not only for production, but also for its ability to combine tradition with varietal innovation.
From cut flowers to young plants
Many people see only the finished flower: the carnation stem ready for the market. The work of a breeder begins much earlier. Before a grower can produce a commercial cut flower, there must be selected plant material, rooted cuttings and young plants with the right characteristics for professional cultivation.
This is the role of Di Giorgio. The company does not focus on selling finished flowers to consumers. Its main activity is upstream in the production chain: Dianthus / Carnation young plants for professional growers, nurseries, dealers, agents and propagation partners.
Di Giorgio: a family breeder since 1978
Azienda Agricola Di Giorgio was founded in 1978 in Taggia. The company grew inside the floricultural environment of the Riviera dei Fiori, working with carnations and Dianthus varieties for professional production. The founders, Renato and Antonio Di Giorgio, represented a generation of growers and breeders who built their knowledge directly inside the greenhouse.
Over decades, the company developed experience in selection, hybridization and propagation. Some varieties became distinctive for their colors, commercial character and visual identity. This is the type of work that gives a breeder its value: not simply producing plants, but selecting plant material that can help growers differentiate their cut flower production.
Dianthus young plants for professional growers
The modern flower market requires reliable starting material, clear product identity and the ability to serve professional operators. Di Giorgio’s catalogue includes Standard Carnations, Mini / Spray Carnations, SymPly Dianthus, Premierdouble, Premierball, Statice, Puffy and Gogos varieties.
Each product group has a different commercial role. Standard carnations remain connected to classic cut flower production. Mini and spray lines support more diversified markets. Specialty Dianthus selections help growers present distinctive colors and shapes. Statice and other complementary groups broaden the professional catalogue.
Why international growers search for breeders
Professional growers do not only search for beautiful photos. They look for partners who understand propagation, plant material, cultivation needs and market timing. A breeder must be able to communicate clearly with growers, agents and distributors, because the final result depends on the quality of the plant material at the beginning of the chain.
This is why Di Giorgio presents itself internationally as an Italian Dianthus breeder producing young plants and rooted cuttings for cut flower production. The goal is to connect with growers and commercial partners who understand the value of selected plant material.
A living link between territory and innovation
The Riviera dei Fiori gives Di Giorgio a strong story, but the company’s work is not only historical. Breeding is a continuous activity: observation, selection, testing, propagation and adaptation to professional demand. The connection between tradition and innovation is precisely what makes a specialized breeder valuable.
From Taggia to international growers, Di Giorgio continues the floricultural culture of the Riviera dei Fiori through Dianthus young plants, carnation cuttings and plant material for professional cut flower production.
