A district built around flowers
Western Liguria has long been associated with ornamental horticulture and cut flower production. Protected valleys, a mild coastal climate and generations of specialized growers created a strong technical culture.
Taggia, Sanremo and carnations
Carnations became part of the area’s professional identity. Over time, breeding, propagation and commercial growing developed alongside one another, creating a network of experience that extends beyond any single company.
Breeding as observation
Varietal development is not only laboratory work. It also means observing plants under cultivation, comparing performance and understanding what professional growers need from colour, stem, timing and crop uniformity.
Di Giorgio since 1978
Our company’s work in Dianthus has grown inside this local context while increasingly serving international B2B markets. The Riviera dei Fiori remains both our home and part of the technical story behind the genetics.